Leveraging years of professional photographic experience and cutting-edge technology, native New Yorker David Lubarsky has been creating inspiring business environmental portraits of high-profile professionals for trade & consumer business magazines, non-profits organizations and Fortune 500 companies.
Although most of the environmental portrait assignments David accepts are generated from business magazine photo editors or art directors, communication directors for corporate firms & non-profit organizations are more often interested in the broader visual canvas & storytelling aspect of the environmental portrait rather than a straight professional portrait.
Once David accepts the shooting assignment, he does his homework by researching the subject’s background story, taking the time to find out what makes the portrait subject tick - connecting with people as real people.
For example, when David was preparing to photograph former New Jersey Governor Jon Corzine for a magazine cover, he had allotted 30 minutes for the shoot. The governor (and former senator) not only arrived late but said gruffly that he’d only sit for five minutes. While powdering Corzine’s face, David said he admired legislation to repeal the death penalty that Corzine had sponsored. The governor immediately changed his tune. “You know about that one?” Corzine asked, surprised. “Take as much time as you need!”
Similarly, when David was preparing to shoot a portrait of Robert Klein for A&E Network, the iconic comedian was not entirely enthusiastic. However not only did David know a great deal of Klein’s material, he also knew that Klein had grown up in the same Bronx neighborhood as his parents, telling the celebrity that he had seen movies at the David Marcus Theater on Jerome Avenue, where Klein spent countless hours as a kid. “He was surprised and thrilled I knew all about the old neighborhood theater, and his tone completely changed,” David recalls. “Klein then said, ‘I’m yours!’ The shoot was a success.”
Although David prefers to scout the location in advance of the scheduled shoot, typically that is not an option, so once on location, David swiftly evaluates the visual & practical logistics in order to achieve a relevant & visually compelling background environment to anchor the subject’s story.
Each year, David typically completes over 100 corporate & editorial photo assignments, executing innovating lighting techniques supported by state-of-the-art photographic equipment from pre-production through the post-production process and delivery of the final high-quality digital images.
Please feel free to contact David directly by phone or email to discuss your next environmental portrait project for an accurate pricing quote.